A full-day seminar that puts students in direct contact with professional marketers through dynamic presentations, roundtables and panels that encourage discussion. Learn about different marketing disciplines and career paths. Get honest career advice from top practitioners.
Provides up to three outstanding marketing students per year with direct scholarship assistance toward college tuition.
IMC Academic Roundtable
Helps professors address the current trends and developing markets in the industry through presentation and discussions with practitioners and academic peers.
Jacobs & Clevenger Case Writers' Workshop
Develops marketing cases for classroom use by pairing top academic writers with companies that have a compelling problem for students to study.